Jenkins
- Organized engagement with media institutions
– Jenkins picks up on this, makes an effort to try to think or challenge ideological critiques
– you know the kinds of import pop forms have in people’s lives
– deCerteau says no, let’s look at modalities of action
- Care – work might be produced by a machine or formula, there is an affective relationship built which is not necessarily connected to the original source
- People care a lot about stuff – emotional capital
- Conventional critiques of mass culture is that people are tricked
- Excessive amount of importance and connection to works is explored by Jenkins
- People who take this caring – powerful identity or fans (communities)
- Not just happening to you, affect is about the way in which people express communication and association – fan communities and producing new works from what they are fans of
- People are doing certain kinds of thing with certain technologies
- George Lucas in love – well produced and amateur