Cultural policy and media policy:

1. substance and boundaries of each field
2. commonalities of concerns and positions
3. changes in media and cultural landscapes
4. benefits to both in combo
5. mechanisms for developing links

- why the divide? terminology is objectionable? cultural implies gov. control over culture?

Cultural Policy:

- growing American cultural policy - underdeveloped as an institutionalized area of policymaking
- cultural policy as beyond the arts - rather the way people live and make sense of their world
- cultural industries and their role in the dissemination of cultural products (associated to mass dist. and low culture)

Media Policy:

- freedom of expression and particpatory decision making
- priorities
- considers both economic and social policy objectives (whether antagonistic of complementary)
- focus on regulation of tech and industries of dissemination
- intersection with cult. policy in public broadcasting

Intersections:

- share a common theoretical grounding in democratic theory
- promotion and maintenance of media systems that fulfill democratic principles

Diversity
- imagination is the key to diversity
- share core policy values : diversity
- ability to facilitate social cohesion, enrich cult. resources and development p11

Localism
- preservation of cultural or national identity in light of increasingly transnational flows of cultural products
- preservation of domestic culture
- distribution of political control
- geographical level

Access
- access to everyone over price and geography
- access to what? information (full, diverse, range of sources); access to means of communication; access to audiences (outgrowth of 1st amendment- how?)

Quality
- quality of cultural products to citizenry
- how is judgment of quality measured? how is it integrated into policy making?
- tensions b/w high and low culture
- putting into question hierarchy of cultural values
- how to improve quality without imposing judgment?

Research
- problems with research - qualitative methods are looked at skeptically, rely on evidence -based research
- emphasis on economics - the "extent" to which they should be prioritized over social policy objectives such as diversity and localism p19
- marketforce - homogeneity more profitable
- no longer a clear separation b/w art/entertainment (cult) and news/educational (media)
- media tech - means to transmit and consume culture
- new media forms - importance of the relationship between consumer and producer